Google will close its mobile Shopping app

Google is planning to shut down its mobile Shopping apps for iOS and Android users. Instead, it is directing users to its web Shopping site. The app will be functional on the Shopping tab in the web version.

Google Shopping`s Version 59 started to roll out with a message saying “something went wrong,” which gives users an option to continue shopping on shopping.google.com. However, it was not very clear for users what this message was all about. At first, they thought it was just a temporary technical problem.

The report from Google mentioned that there is no need for a unique app for Shopping because many people use Search when they need some products. Therefore, Shopping does not need its own app.
The company will save resources after shutting down the app, which is not very sufficient.

What will remain after shutting down the app?

Google reportedly mentioned that they would end support for the shopping application and soon finally shut down the app.

A Google spokesperson said that the app would be functional through June, so the clients can use it during this time. Users can already shop with the Shopping tab online. Besides, the website “shopping.google.com” will remain active.

Recently, Google has worked on expanding the functionality of shopping through its Search, Image Search, and YouTube.

A Google spokesperson said in the report that Google will continue building new features for the shopping tab and other surfaces. He added that they would develop the Google app to make it easy for customers to discover products they like and shop.

The Android and web interfaces are similar experiences. The Home feed comes with a list of recommendations for products someone might be interested in them.  Also, there is a list of items customer has saved to buy later.

With the pandemic, eCommerce has grown in the past year. The PYMNTS  is a website that releases the latest information related to e-commerce and online payment. It has found a significant trend toward the democratization of data. After that, it produced tools that can help consumers use it for transactions, working purposes, and schooling needs, despite some inequalities that exist today.

Since the pandemic, PYMNTS found out that digital consumers are over 40 years old who have lower income, and most are female. In the U.K., consumers that went to digital have an average age of 53. Sixty-one percent of them are female.