alexa certify
0

U.S. sports company Vans has eliminated “a small number” of submissions in a sneaker design competition. It is comprising one shout out to Hong Kong’s pro-democracy protests.

 

The incident was after companies weigh the threats of irritating China.

 

Global companies are in a difficult situation. Their marketing campaigns are fearing criticism from Chinese customers if it is considered to be expressing solidarity with the anti-government protests.

 

These protests have declined Hong Kong into its worst crisis in decades.

 

Meanwhile, the U.S. luxury jewelry retailer Tiffany & Co deleted a twitter advertisement posted on Monday.

 

The tweet was showing a female model with her hand covering her right eye. Some people understood it as a support with the protesters.

 

Last week, Vans invited the public to vote for their preferred sneaker design.

 

They will be choosing from more than 100,000 submissions around the world in a Vans Global Custom Culture competition.

 

In a news report, the media indicated that design from a Canada-based participant named Naomiso won the online vote. This incident happened before it was taken down on Saturday.

 

Winning Design of the Sneaker Competition

 

The design highlighted a red bauhinia. It is one kind of flower that symbolizes Hong Kong.

Moreover, on its flag, a yellow umbrella and a nod to 2014 protests refer it to as the umbrella revolution.

 

People wearing helmets, masks, and goggles are also on the side of the sneaker design.

 

In a Facebook statement, Vans, a unit of VF Corp, said, “based on the global competition’s guideline, Vans can confirm that a small number of artistic submissions have been removed. This decision was taken to uphold the purpose of Custom Culture.”

 

Vans did not immediately answer a news report request for comment on Tuesday.

 

On the same day, a quest of the username Naomiso on the Custom Culture’s website did not yield any outcome.

 

Meanwhile, some people in Hong Kong have called for a boycott with the sneaker brand on Facebook.

 

On the flip side, some retailers have postponed sales of Vans products.

 

  • Support
  • Platform
  • Spread
  • Trading Instrument
Comments Rating 0 (0 reviews)

Get the latest economy news, trading news, and Forex news on Finance Brokerage. Check out our comprehensive trading education and list of best Forex brokers list here. If you are interested in following the latest news on the topic, please follow Finance Brokerage on Google News.



You might also like

Leave a Reply

User Review
  • Support
    Sending
  • Platform
    Sending
  • Spread
    Sending
  • Trading Instrument
    Sending