Blockchain Sports Firm Chiliz and its Plans for the Future
Companies around the world are working round the clock to expand their services. It is worth noting that, blockchain sports firm Chiliz is planning a $50 million expansion into the U.S. The blockchain sports firm decided to open an office in New York. Moreover, it will start working with local leagues as well as sports franchises.
It is no secret that New York is the headquarters for the sports industry in the U.S. People should keep in mind that, the new office will be critical for Chiliz’s global expansion. Interestingly, the company is preparing to launch fan tokens with franchises from the five major U.S. sports leagues.
As a reminder, the major blockchain sports firm generated millions of dollars of revenue for some of Europe’s biggest sports organizations. Last year, the company shared more than $30 million with its partners. This is not the end of the story as in 2021 Chiliz plans to increase this number to $60 million.
Interestingly, the company has years of experience in providing fan tokens to popular football clubs like FC Barcelona, Juventus, as well as Paris Saint-Germain. Moreover, thanks to blockchain-based tokens sport organizations and clubs are able to unlock new fan engagement experiences like fan voting and direct communication with players. For example, AC Milan launched its own fan token. Fans have to opportunity to purchase the token which gives access to club polls, VIP rewards, super-fan recognition, games as well as chat forums.
Another world-famous club Barcelona used the tokens to vote on the placement of a fan-designed artwork in the team’s dressing room. Moreover, Juventus fans had a chance to choose the club’s new celebration song.
Chiliz and interesting projects
It is worth noting that, collaborating with its own fan engagement platform Socios, Chiliz is known for working with some of the most important companies in the cryptocurrency industry. Last year, the blockchain sports firm announced a partnership with Binance.
It is no secret that football is popular all over the world. Famous football clubs such as Barcelona, Juventus, and others have the opportunity to solve many issues thanks to new technologies. Moreover, the coronavirus pandemic made fan tokens even more popular. The pandemic created a lot of problems as in many coutnries fans are unable to attend matches. Football clubs are willing to work with blockchain sports firms such as Chiliz to offer interesting projects to hundreds of thousands of fans scattered around the world.
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