TrueP&L offers retail investors on-and off-chain financial products to achieve a beautiful and transparent investment experience. Its first product is a crypto Robo-trading platform, along with a portfolio tracker. Customers can earn assets by connecting well-tested strategies to their exchange accounts by API key. They can also receive trading analytics based on historical trading performance. This platform helps investors grow their capital without deep knowledge in trading and gives them an opportunity to choose strategies that suit their risk profile. As a result, users can get income with minimum effort.