ONDO and CHIRP tokens are coming. Will they conquer Defi? 

 

Ondo Finance is a decentralized, open, and permissionless investment bank. Thanks to its high-quality service and advanced features, it has already attracted users’ attention. The company’s core business is to connect various stakeholders in the emerging Defi ecosystem through fully on-chain services. Among its clients it includes DAOs and increasingly institutional and mainstream retail investors.

This platform is both a bundler and an unbundler of various products and services in the Decentralized Finance space. The company bundles together financial products from many protocols and plans to do that across many blockchains soon. After that, it will repackage and decompose these pools into exposures that fit what different types of investors are looking for. In the process, the team will also increase the amount and diversity of capital supply that Defi is able to absorb.

Furthermore, Ondo aims to intermediate and matchmake capital supply and demand. In fact, it’s much like a traditional investment bank. However, this platform differs from a traditional investment bank in a few important ways. For example, it creates financial products from Defi building blocks, meaning they execute according to open source code instead of opaque prose legal agreements. That helps to avoid the need for back-office staff, as well as countless intermediaries. Instead, such a system makes it possible for the company to provide its services at almost no marginal cost. Ondo can make them accessible to even small investors.

 

How does this platform work? 

The company’s products interoperate with and sit on top of existing Defi products. That allows frictionless value transfer. According to the team, a distributed set of participants, including many of its users, will own Ondo, and it will be governed as a DAO.  

As a DAO, the platform will have an incentive system to enable anyone to create a product or service or otherwise add value to its ecosystem. The company will reward its users for the latter. But, the DAO will curate products in order to safeguard clients.

Ondo currently has no investment minimums. In addition, retail can access the same products and services alongside institutions. The company offers several vaults that share four basic features: Duration, Asset Pool, Number of Positions and Relative Size, and Return Split.

The team noted that Vaults will initially have fixed durations. However, that can change in the future. The Asset Pool combines assets that the Vault invests liquidity provider funds into. Furthermore, Vaults will initially each have two positions, variable and fixed, with each representing 50% of the Vault’s entire asset value when the Vault is created. Return Split is the basis for distributing returns between the various positions.

 

What about the Vaults and Ondo’s ICO? 

Ondo announced that initial Vaults would separate tranches according to nominal return hurdles. However, tranches can also be separated according to any programmable means. Moreover, other vaults may separate returns between tranches according to a source of income or ratio.

Creator will have to submit a vault structure on-chain, specifying the characteristics. Afterwards, liquidity providers will deposit crypto-assets, thus making subscription requests in tranches. At the end of the designated subscription window, the company will invest assets from liquidity providers into the Asset Pool specified by the Creator.

Liquidity providers in the fixed yield tranche will get paid after the expiration of the Vault. Liquidity providers in the variable yield position will receive their share out of the remainder of assets.

Ondo also has its own native token, ONDO, which is very trending. This ERC20 token will be available on May 12, 2022. During the initial coin offering sale, the price will be 0.055 USD per ONDO. The company aims to raise 400,000,000. However, the total amount of tokens is 10,000,000,000.

 

Chirpley plans to change the landscape of influencer marketing

This company is relatively new, but it aims to take the Defi space by storm. Chirpley will launch its native utility token in May 2022. CHIRP is popular. The total amount of tokens is 1,000,000,000. This BEP-20 token rapidly gained investors’ attention. During the ICO sale, 1 CHIRP will trade for 0.02 USD. The company’s fundraising goal is 15,000,000.

Chirpley is a cutting-edge new influencer platform that uses Artificial Intelligence, Machine Learning and Blockchain technology. The team set it up as an automated platform. The latter is also exclusively dedicated to nano- and micro-influencers. The company believes that that’s exactly where the future of influencer marketing lies.

Some analysts think that small influencer marketing is a niche market that is interesting only for smaller brands, local businesses, and websites. While this assessment is mostly true, Chirpley aims to take this market to a level that will pretty soon leave the label “niche” behind.

 

How will the company achieve its goal? 

Influencer marketing has always been there to point you toward the best things to buy or do. However, mega-influencers are way past that. Nowadays, users know that they are telling people what their multimillion-dollar sponsor contracts prescribe them to say. Customers aren’t interested in that anymore. They are looking for people they can connect with more than just look at.  

True influencer marketing is all about credibility, trust, and engagement. And small influencers bring that into the world. However, advertisers and marketers often had a hard time working with small influencers. It’s much easier to hire a mega-influencer and reach 20 million customers than work with 1000 small influencers to get the same kind of reach.

However, the Chirpley platform will reduce this huge process. In roughly 5 minutes, it will orchestrate a complete army of the small influencers who are getting all the trust and attention of their virtual family of followers. Chirpley is essentially a decentralized organization that operates in the interest of its end users: the small influencer and the marketer.

Machine Learning, Artificial intelligence, and Blockchain technology supply the solution to make that happen. As a result, the company has succeeded in combining the cutting-edge technology in a way that, thus far, no other automated platforms have achieved. Chirpley will create precise matches between brands and small influencers and get them the very best price in the marketplace.