Why AMC, Sony Pictures Decided to Offer NFTs to Customers

On Sunday, the theater giant made an unusual announcement. AMC and Sony Pictures will offer thousands of non-fungible tokens (NFTs) to members of AMC Stubs Premiere, AMC Stubs A-List, and AMC Investor Connect who order tickets for the December 16 opening of “Spider-Man: No Way Home” in advance. 

It is the third Spider-Man Super Hero film created by Sony Pictures and Marvel Studios, starring Tom Hallard. Viewers like to watch movies about Spider-Man. For instance, Spider-Man Far From Home grossed $1.31 billion worldwide. It is also the fourth-highest-grossing movie of 2019 and the 25th-highest-grossing movie of all time. 

Jon Watts is the film director of “Spider-Man: No Way Home.” Screenwriters Chris McKenna and Erik Sommers worked on the movie. Producers Kevin Feige and Amy Pascal worked on “Spider-Man: No Way Home.” The list of executive producers is quite long. Louis D’Esposito, Victoria Alonso, JoAnn Perritano, Rachel O’Connor, Avi Arad as well as Matt Tolmach.

“Spider-Man: No Way Home” stars Tom Holland, Zendaya, Benedict Cumberbatch, and others. 

People should take into account that AMC is the largest movie exhibition company in the world. It operates approximately 950 theatres and 10,500 screens across the globe. 

People can buy tickets from this week, and the movie opens exclusively in theaters on December 16. Importantly, customers who qualify for the non-fungible token will receive an email with redemption instructions on December 22. 

However, the NFT giveaway will be valid for tickets purchased for December 16 showtimes in all formats at all AMC theaters in the U.S, while supplies last. Customers who qualify for the NFT must have their AMC Stubs account number associated with the transaction. Moreover, the movie ticket must be scanned at the theatre when the guest arrives for the movie.

AMC, Sony Pictures, NFTs, and new opportunities

AMC, Sony Pictures, and other companies are looking for ways to connect with consumers. NFTs gained popularity around the world, and companies are willing to use NFTs to attract new customers.

 Unlike most traditional cryptocurrencies, a person can’t exchange one NFT for another as they would with dollars or other assets. Each non-fungible token is unique. So, it is not possible to make a copy of it.

 On Sunday, AMC said that more than 100 NFT designs would be available in partnership with Cub Studios.