EverFX Extends Sponsoring Sevilla FC 

EverFX announced the extension of its partnership with Spanish football giant Sevilla FC on Thursday. Sports sponsorships remain one of the most attractive marketing tactics for brokers.

The Cyprus-based retail FX broker has partnered with the football club for the third consecutive year.

EverFX CEO Georgios Karoullas said they are indeed very excited about the renewal with Sevilla for the third time. Their collaboration has been excellent from its very start. It’s amazing to have found a group of people with the same mentality and ethics, Karoullas added.

Both of them share and operate under the same values, principles and ethics: fairness, transparency and competitive fervour. They have a common vision and hunger for success.

Sponsoring a Top Football Club

Sevilla FC is Europa League’s most dominant force since the inception of the competition. It is one of Spain’s top four football clubs. Moreover, it continuously ended up in the top of the La Liga tables.

The club, being the current Europa League champion, is qualified for the upcoming 2020/21 Champions League season.

In 2019, the broker’s logo was featured on the shorts of Sevilla’s first team. However, the nature of the extended sponsorship, as well as the financials of the deal, was not revealed.

What started off as a collaboration between the two entities with the same vision, has evolved into something bigger. This feels like more than just a sponsorship, and they feel very proud of Sevilla’s accomplishments. They are very happy to be part of this journey together, Karoullas said.

The club also inked a deal with online sports betting operator Betway to become the lead shirt sponsor next season. This was according to local newspapers.

This came as another bookmaker, Marathonbet, reportedly stopped being as the shirt sponsor. This happened despite a two-year deal till the end of the upcoming season.