ATFX Expands into Europe
ATFX has revealed that despite the current challenging global environment, it will continue to expand its operations and product suite. It will be aided in this by a recent boost in funds.
In particular, the foreign exchange broker has recently raised funds by increasing its share capital by £1.5 million. The company received regulatory approval to do so on the 30th of April 2020.
Following on from this, the FX broker will be expanding its operations in Europe. This will include growing its market reach by hiring additional native speakers from European and other countries.
In addition, ATFX will also be establishing a new office hub for its operations. Funding will be put towards initial start-up costs for a new office and recruitment in that area.
Alongside expanding its presence in Europe, the multi-regulated broker also aims to strengthen its product suite. Products targeted at both retail and institutional investors, such as its recently-launched ATFX Connect product. This will receive funding to provide more instruments and services to institutional investors.
The broker also plans on investing in trader education. The firm is planning on dedicating more to create online events for traders, as well as education courses for clients.
ATFX Expansion Plans to Benefit in the Long Run
Managing Director, Wei Qiang Zhang, said that their values underpin the successes achieved by the company. Therefore they see no need to change their model but instead press ahead with their strategy.
With overwhelming support from their shareholder and clear leadership, they’ve built a great culture that ensures confidence in their team. That confidence drives them to continue their investment and expansion plans to better serve their clients.
They will deliver on this because their values are reflected in the attitudes and behaviors of their staff. Without them, the achievement of their vision would not be possible.
This is an exciting time for them, despite the current economic climate. They’re confident their expansion plan will bear fruits in the long term.
Putting their clients at the forefront of all decisions will help them create relationships and loyalty with them for years. They endeavor to be proactive in identifying and meeting the ever-changing needs of their customers. They plan to continue improving their processes, services, and products to cater to clients.
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