CMC Markets Jerks Another Sponsorship Deal
A London-based trading platform, CMC Markets, extended its sponsorship deal with New Zealand’s rugby team, the Blues, for three more years.
Initially, the sponsorship was signed in February 2021 to cover a period of two seasons. However, the intention has translated to an extension of up to 2025. The move has seen close ties between the two parties and extensive growth in the partnership.
The new deal proposes that the CMC logo will continue to feature on the players’ sorts and other team kits, along with the broker’s brand signage at Eden Park stadium. The partnership targets massive growth in the two entities before the sponsorship expires.
“CMC Markets is a globally leading and pioneering trading business with a great local team who believe in the power of sport and investing in the community,” said Andrew Hore, the Chief Executive Officer of Blues.
“We are both highly competitive and aspirational organizations, and we look forward to growing together and supporting one another for years to come.
The Secret Behind The Sponsorship
Lately, most trading platforms have embraced a partnership with sports clubs as a promising tool to expand their market. Several brokers have signed varying deals with sports clubs to have their existence known to the club’s fans.
In addition, it has been noted that broker target best performing teams with a record of high audience. Through the Blues team, CMC Market will be introduced to a wide throng as rugby game is the most preferred sport in New Zealand.
“Backing the team for another three years contributes to CMC Markets’ history of supporting talented Kiwis who strive for success in their chosen fields, and we’re excited to see what the 2023 and beyond seasons hold for the iconic Kiwi sports team,” the General Manager of CMC Markets New Zealand, Chris Smith noted.
“The Blues have a loyal fanbase that enjoys immersing themselves in every part of the sport including analyzing game stats. Similarly at CMC, we pride ourselves in providing our clients with the most up-to-date technology and data to inform their trading decisions on the markets.”