Yahoo Japan Unifies Six of its Companies
Yahoo Japan Corporation is a Japanese internet company. It will, in fact, be unifying the names and services of six of the financial operating companies under its wing. This thus includes YJFX, a foreign exchange trading provider owned by Yahoo, under the “PayPay” brand.
The holding companies of Yahoo Japan, on Friday, said that the name change will occur in the autumn of this year.
They will also rename YJ FX Co., Ltd., or YJFX, to PayPay FX Co., Ltd. in the fall season. In Japan, the fall spans from September until November, so, the name change can happen anywhere in between.
The exact companies they will rename are Z Financial Co Ltd (ZF), Z Holdings Co Ltd (ZHD), and Softbank Corp.
PayPay is a smartphone payment app that started off in 2018. It is currently in collaboration with SoftBank and Yahoo. Over the past year, Yahoo has been trying to attract more users to the app. It’s thus been trying to accelerate the growth of the commerce business.
Under this, the financial services provided under ZHD and SBKK, will all be used to strengthen the PayPay offering. These include banks, credit cards, and insurance.
Yahoo Japan streamlines YJFX for Customer Convenience
According to the statement, the move to streamline all of the financial services under the PayPay name has been done. This was thus to make it easier for users to find them, by creating one recognisable brand.
Yahoo Japan said they decided to unify the company name and service name under the “PayPay” brand. That was due to the desire to use the service from the beginning, and they eventually came to this announcement.
YJFX has implemented a program that gives PayPay bonus lights depending on transactions from January 2020. Furthermore, the strengthening of the financial business of the entire ZHD Group will be done through customers utilizing the Group’s strengths.
They believe this is a good opportunity to provide good service, the translated statement said.
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