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What is the Metaverse?

Many believed for years that the so-called Metaverse was only technologists’ and sci-fi lovers’ impossible dream.

Today, more online interactions and digitally native consumers have shown Metaverse’s potential.

But what exactly is the Metaverse?

Simply put, the Metaverse is virtual reality combined with mixed reality worlds accessible via web browsers or VR headsets.

With the Metaverse, you can virtually hang out with people in real-time, no matter where you are, and as long as you have an internet connection, of course.

Every metaverse world has its respective logins, avatars, and even currencies.

For example, you can’t just simultaneously interact with Fortnite and Roblox players as they have their own spaces and accounts. Unless you’re a master of the mystic arts and have a sling ring, then that’s unlikely to happen.

Metaverse is an upgrade to the typical video calls and meetings. You can draw, use hand gestures, and go places together.

What makes the Metaverse more interesting is its ability to allow users to own digital products, properties, and experiences.

For instance, metaverse worlds Decentraland and Sandbox let you sell a digital property to companies that set up virtual establishments.

The Metaverse is also different from the Web3. Instead, elements of Web3, such as blockchain and NFTs, could be used to create it.

There’s still a lot to be discovered about Metaverse’s future. However, the ability to create value with the Metaverse is something businesses can consider using to achieve their goals.



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