Twitter Lessening Replies To Prevent Online Exploitation

Recently, Twitter Inc announces it will be testing new features early this year.

The trial would permit users to monitor who can reply to their tweets, as it looks to restrict abuse and harassment on the platform.

Meanwhile, social media firms are under pressure to speak about harassment on their sites.

The topic often occurs in unwanted replies affecting women and minorities.

Moreover, Twitter Chief Executive Officer Jack Dorsey has pledged since 2018 to improve the “health” of public conversation.

In a tweet, “We want to help people feel safe in the conversation on Twitter by giving more control over the conversations they start,” the San Francisco-based firm said.

Late last year, the business had unveiled a feature permitting users to hide specific replies on their tweets. This is a part of its attempts to clean up offensive content and make the social media policy more user-friendly.

According to reports by several tech media, the firm laid out plans in a presentation at the yearly CES tech conference. The policy contained the Verge and TechCrunch.

The presentation revealed that users would be capable of selecting four different settings for replies. This is Global, which would permit anyone to respond.

In addition, Group would allow responses from people a user-supported or mentioned, Panel, or individuals indicated in a tweet, and Statement, or no answers at all.

Promoted Trend Spotlight

Elsewhere, according to a piece of technology news, Twitter is releasing the Promoted Trend Spotlight. It is a takeover ad at the top of the Explore tab.

The Explore tab houses Twitter’s trending topics. It also becomes one of the most regularly visited sections outside of Twitter’s main feed.

Twitter users may recall noticing a Promoted Trend Spotlight when Disney+ launched. It happened when the ad unit was leveraged to drive an understanding of the new streaming service.

Meanwhile, Promoted Trend Spotlight is no longer restricted to exclusive advertisers.

The ad unit is now usually available to advertisers in the US, the UK, Japan, Australia, Brazil, Canada, France, Germany, India, Indonesia, Mexico, Saudi Arabia, South Korea, Spain, and Thailand.

A Promoted Trend Spotlight performs in conjunction with Twitter’s Promoted Trend takeover. It is to heighten the visibility with 6-second videos, GIFs, and static images.

The ad unit is on mobile and desktop. Moreover, it fills the whole width of the screens on mobile phones.

On the first two visits to the Explore tab per day, all users will instantly see a Promoted Trend Spotlight.

After the first two visits, the ad unit shifts to the standard Promoted Trend placement.