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EasyFeedback launched its native token, EASYF, to reward its users. Customers who communicate useful, private feedback from to improve services, products, and processes of companies and institutions will get various advantages and rewards thanks to this token. In addition, they can exchange it for products, cryptocurrencies, services, or money at a market price.

EASYF promotes feedback between customers and companies to help solve two issues that exist on the market: the aspiration of humans to improve things and the communication problem between people.