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Spotify To Layoff Political Ads In Early 2020

Recently, Spotify Technology SA confirmed in a piece of technology news that it would pause the selling of its political advertisements.

The delay would be on its music streaming platform in early 2020.

Moreover, the world’s most comprehensive paid music streaming service indicated that the pause would expand to Spotify original and exclusive podcasts as well.

Spotify has approximately 141 million users tuning into its ad-supported platform in October.

The shift that was first reported by AdAge happens after campaigns for the U.S. presidential voting in November 2020 heat up.

Online platforms containing Facebook Inc along with Alphabet Inc’s Google are under growing strain.

The pressure is for the police misinformation on their platforms and stops transporting political ads that cover false or misleading claims.

Last October, Twitter Inc has prohibited political ads.

Also, Google stated last month that it would prevent giving advertisers the capability to target election ads.

The process is by using data such as public voter records and general political affiliations.

In a news report, a Spotify spokeswoman said, “At this point in time, we do not yet have the necessary level of robustness in our processes, systems, and tools to responsibly validate and review this content.”

She added, “We will reassess this decision as we continue to evolve our capabilities.”

Spotify Further Updates On Shifting

Spotify, which was only recognizing political advertising in the United States, did not answer a news report question.

The question was regarding how much revenue the firm generates from political ads.

A Republican digital strategist, Eric Wilson, stated, “Spotify wasn’t a widely used online advertising platform for campaigns before.”

Wilson added, “But as other online platforms restricted their political ad inventory, advertisers were on the hunt for new options.”

Meanwhile, the new policy will cover up political groups such as aspirants for office, elected and appointed representatives, political parties, political action committees (PACs), and super PACs.

Moreover, contents that advocate for or versus those entities.

Spotify will also not offer ads that promote legislative and judicial outcomes.

The move only pertains to Spotify’s ad sales, not advertisements embedded in third-party content.

However, those will still be subject to Spotify’s more extensive content policies.

Elsewhere, Spotify is prototyping a new way to find out what friends have been listening to. The approach is called “Tastebuds.”

Despite how uncovering music is inherently social, Spotify has no highlights for directly interacting with friends within its mobile app.

It is after the firm was axing its inbox in 2017.

Moreover, in maintaining its Friend Activity ticker constrained to desktop.

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