New Operations And New Turns; OANDA Rebrands

OANDA, a New York headquarter trading company, changed the operation tune after adding the crypto trading ability to its platform for clients residing in the United States.

The offering was a partnership deal between OANDA and Paxos, a multi-asset retail trading company.

The broker narrated that the new feature would enable clients residing in the United States to trade spot crypto on Paxos’itBit exchange from OANDA mobile app.

“The decision to add crypto access to OANDA’s popular forex trading platform was made in response to the needs of active traders—giving them the ability to trade according to their style is key,” Jessica Beckstead, the CEO of OANDA for North America, said.

OANDA launch comes one month after Paxos signed a partnership deal with a Canadian broker to develop a crypto trading ecosystem.

The reason for OANDA to add a crypto trading feature was to give investors easy access to crypto alongside their existing forex portfolios in a secure environment.

“Everything from Paxos account opening to funding to trading is managed within the app so investors can seamlessly access major cryptocurrencies such as Bitcoin, Ethereum, and PAX Gold against the US dollar from an intuitive platform,” the broker stated.

The Two Parties Gain

OANDA informed us that before the end of the week, the company would reveal a new brand identity. Besides this, the company has already published its new logo on its website.

“OANDA’s new look and feel represent the company’s commitment to always putting its clients first,” the broker said.

It added, “The core focus of OANDA’s brand evolution is to empower traders with the right tools so they can trade smarter.”

OANDA, which also deals with analytics services and currency data added that the number of Americans in search of exposure to cryptocurrencies has gradual rise.

For that reason, the broker has seen it necessary to create a unified trading experience for sophisticated investors and active traders. The achievement will be fulfilled by including digital assets in the portfolio.

“Our partnership with Paxos continues that growth trajectory as its regulated blockchain infrastructure allows us to provide our clients [with] access to crypto trading, so they have a fast and secure route to the digital economy,” Bambury added.

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