The Label Of Difference; BUX Freshens Its CFDs Face To Stryk
On Monday, BUX, an Amsterdam and London financial company, announced the rebranding of its Contract For Differences (CFDs) trading platform to Stryk. The step was initiated to mark off differences in particular services.
Earlier, the CFDs trading platform was BUX X, similar to BUX Zero, the company’s zero-fee trading app. BUX X was launched in 2014 to allow investors to trade the direction of securities over the very short-term, popularly in FX and commodities products.
This rebrand mirror a commitment to boosting clients’ experience, focusing on leveraged trading with CFDs on indices, stocks, gold, forex, and more.
The change of names comes amidst the efforts of the company to broaden the circle of clients accessing its zero-fee training app and the CFDs platform. The take does not only target the short-term but the long-term investors in terms of strengthening the investment portfolio.
“With these two brands, we aim to differentiate between two types of investors: those in it for the long term can choose BUX Zero, and those trading for the short term can continue to use all of the functions loved in BUX X, but now with Stryk,” BUX’s CEO, Yorick Naeff said.
Piloting The Stryk Trademark To Life
The efforts to take over the crypto economy in Europe have been largely invested by BUX company. Lately, the company acquired a Cypriot license for the CFDs platform. The company also appointed Jean-Raphael Nahas to focus on the CFDs sector in the region.
Stryk is drastically expanding across Europe with recent entities being Finland, Slovenia, Portugal, and Luxembourg. The goal is to position Stryk as a Pan-European platform where traders can gather strategies, knowledge, and experiences.
“With Stryk, we are relaunching our successful CFD trading app that has been used by over 2 million users in Europe and the UK, since 2014,” said Salim Sebbata, the CEO of BUX’s CFDs unit and BUX Financial Services in the UK.
“With a new design and recently acquired regulatory licenses, we are expanding our footprint in Europe and offering more clients an easy and exciting way to trade CFDs – all with the support of the in-app community, social trading features, and daily news localized for all markets.”
