Google will open its first-ever actual store

In New York City’s Chelsea neighborhood, Google will open taking an actual retail store. It is a big step outside the digital realm. In a blog post-Thursday, the company said that it would open its doors this summer.

Everyone will check out and buy Google products like its Nest smart home accessories, Pixel phones, and Fitbit devices. Also, they can pick up items ordered from the online store. Employees will help customers to troubleshoot any problems they might have with their devices. In the store, customers will be able to experience how Google services and products work together in various ways.

The store will be in the urban campus of the search giant, where more than 12,000 employees work. For the last 20 years, Google has been in New York, and that’s why they see the store as a natural extension of their longtime commitment to the city.

In the past, Google planned to open retail stores several times. The company wanted to steal the spotlight with Google Barges from Apple Stores early in 2010.

This week, many people are eager to see Google’s announcement at the I/O developer conference.

Health and safety

The company said that their shopping expectations changed significantly and forever because of the COVID-19 pandemic. Many buyers want to experience hardware before buying it. They need to learn what it sounds, looks, and feels like in their hand. However, in-store shopping might look different than customers` expectations, but it is okay, says the company. The safety of customers and team is the company’s top priority. That’s why they built their store with safety measures in mind.

Google Store will require customers to use hand sanitation, social distancing, and masks. They promise that they will clean everything in the store multiple times a day. The store will have limited access to guests inside, which will ensure that all customers feel safe during shopping. Easy pickup options will be available as well. The company will continue to follow the guidance of national and local authorities to adapt their safety procedures.

The new Google Store is an essential next step in their hardware journey of providing the most helpful Google experience, whenever and wherever people need it. The company is looking forward to hearing customers` feedback on the store and meeting them personally. Therefore, they continue to experiment and explore the possibilities of a physical retail shop and build based on the experience.