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Google Demands “Proportionate Approach” To AI Ruling

Today, Sundar Pichai, the CEO of Google-owner Alphabet, has encouraged regulators to take a “proportionate approach.”

The urging has to do when designing rules for artificial intelligence (AI), days before the European Commission is due to issue proposals on the matter.

Meanwhile, regulators are struggling with ways to govern AI. They are aiming to boost innovation while reducing potential misuse.

The matter happens as companies and law enforcement agencies progressively adopt the technology.

In a statement, Pichai stated that there was no question AI needs to be structured, but that rule makers must tread cautiously.

Moreover, in prepared remarks for a conference in Brussels organized by the think tank Bruegel, “Sensible regulation must also take a proportionate approach, balancing potential harms with social opportunities. This is especially in areas that are high risk and high value,” he said.

Regulators must tailor rules corresponding to different sectors, Pichai stated.

He also cited medical tools and self-driving cars as examples that compel different rules.

Pichai called on governments to align their rules and reach an agreement on core values.

According to an 18-page proposal paper seen in a piece of technology news, the European Commission is taking a stricter line on AI than the United States.

It is aiming to consolidate existing regulations that safeguard Europeans’ privacy and data rights.

Governing Regulations On AI

Exterior view of a Google headquarters building.Earlier this month, the U.S. government circulated regulatory guidelines on AI.

The regulations aim at restricting authorities overstretch and urge Europe to avoid an assertive approach.

Pichai indicated that it was vital to be clear-eyed about what could go wrong with AI.

Moreover, it has pledged huge benefits. There were real apprehensions regarding potential negative consequences.

One area of interest is the so-called “deep fakes”. These are video and audio clips that influenced by the use of AI.

According to Pichai, Google has issued open datasets. The issuance is to support the research community develops better tools to distinguish such fakes.

Another concern is facial recognition technology, which Pichai believed may possibly be used for “nefarious reasons.”

Meanwhile, Google Cloud is not recommending general-purpose facial recognition application programming interfaces (APIs).

It is because the software establishes policy and technical safeguards.

Elsewhere, Google hit another eye-popping figure. The market cap of Alphabet jumped above $1 trillion for the first time. It has made the fourth technology company after Apple, Amazon, and Microsoft over the past two years.

In a tweet, Marissa Mayer, a former Google executive, said, “So proud to see it hit the storied $1T market cap today!” while they in advance celebrate the milestone.

She also said that she reminisced when Google had raised money at a $100 million valuation in 1999. It was the year when she became employee No. 20.

Google achieved its latest numerical milestone as it stands facing some of its most significant tests.

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