The Driving Force Behind the Success of Business and Finance Industry

 

When it comes to SEO, people normally assume it is for the Sales and Marketing Industry. But this is not necessarily true. SEO is a wider term that covers every industry, including Business and Finance as well.

In fact, recent studies have shown that more than 40% of financial websites go for SEO to achieve visibility and increase leads.

The Finance industry is very advanced. Almost every company uses an online platform to provide services to their customers. The competition is very tough as there are many companies delivering the same services.

There are cut-throat competitors among banks, financial institutions, FinTech companies and other finance-related companies. Each company is striving to get more leads and earn more profit.

Proper SEO can help these companies achieve a competitive advantage in the market.

Search Engine Optimization (SEO):

SEO is a very common term in digital marketing. It stands for Search Engine Optimization. It is a wider term which includes various techniques to optimize the content on the website. By doing this, you will be able to get a higher SERP (Search Engine Result Page) rank.

Marketers and SEO strategists use techniques like increasing loading speed, using keywords, content marketing and creating backlinks to achieve the desired goal.

Example:

Company A and Company B are two rival financial companies. Each has its own website. Company A goes for SEO while B sticks with the traditional ways of doing business. In a few months’ time, Company A will achieve a higher SERP rank (courtesy of SEO).

It will work like a chain reaction. The ranking will increase, the site traffic will increase, there will be a higher conversion rate, and they will generate more leads and earn more revenue and profit.

SEO for Business and Finance:

In simple terms, it means to use SEO techniques to modify and optimize the content of the financial website. It will help the crawlers to understand the web pages. If the crawlers know what the page is about, they will divert the search towards your site. It will help you to gain a higher rank.

Ranking Factors for Financial Websites:

There are multiple factors that affect the ranking of a financial website. But not all factors are important. There are some factors which have more weight than others.

• Content Quality:

Content is one of the most important ranking factors. You need quality content on your site to gain higher ranks. Apart from the quality, it should be relevant to your site. If the content is relevant and proper keywords are used, you can easily achieve a higher rank.

• File Size:

You need to optimize the content before uploading it to your site. If you are using images and videos, make sure you compress them. If the file size is big, it will affect the loading speed of the site.

• Page Speed:

A fast website is the best website. You need to increase the overall loading speed of your site. Most people hardly wait even 2 seconds before they move on to another site. Make sure the loading speed is fast on the web as well as on a mobile platform.

• Social Signals:

It means likes and comments on social media platforms. You need to have good social signals from social media platforms which are used by people who are interested in finance: for example, LinkedIn and Pinterest.

• Number of Images:

Don’t stuff your financial site with images. People mostly need factual and real information. Add only relevant images or use infographics. It will help you get a better ranking.

•  Metadata:

It helps to index your website. You need to use appropriate meta title, meta description, and headlines on your website. It will help you get a higher rank.

• Keywords:

You need to use appropriate keywords on your site. Most people stuff their site with keywords, but it is not advisable. The keyword should be relevant and should appear 2 to 3 times in the content. Make sure you add a keyword in the metadata as well.

• Unordered List:

These are basically bullet points. It helps to give a proper structure and format to your content. People like to read bullet points instead of lengthy paragraphs.

• Internal Links:

These are the links on your websites. It helps you to navigate from one page to another simply by clicking on the link. Make sure the links generate value.

• URL Length:

Most of the financial sites have lengthy URLs. You need to focus more on the simplicity of the URL. It should be relevant to your site and should include a keyword if possible.

How to Increase the Ranking of a Financial Website Using SEO?

You can use various SEO techniques to focus on the ranking factors and increase the rank of the website.

Step 1: Technical SEO

The first thing you need to do is focus on technical SEO. The other techniques won’t work if you don’t undergo technical SEO. First, you need to make your financial website user friendly. It should be easy to index. You can do all these things.

• Site Audit: You can use Google Analytics to audit your site. It is free to use, will highlight all the technical errors on your site. It will show you if there are any broken links. You can also check the loading speed of the site.
• Increase Loading Speed: If your website is slow, you need to increase the speed. The loading speed should be less than 2 or 3 seconds. You can check the speed and the factors that affect the speed of your site. You can fix those things to improve the speed. It should be fast on web and mobile platforms.
• Sitemap Preparation: It is an XML file. It helps you to map all the content on your site. If it is easier to map, crawlers can easily index it. You need to generate a new sitemap. Make sure it is updated and not outdated.

Step 2: Keyword Search and Use

After you are done with the technical SEO, you need to focus on the keywords. You need to search for relevant keywords as per your site. You can use various SEO tools to search for the keywords. It is advisable to use long-tailed keywords instead of a shorter one.

After you search the keywords, you need to use it in the content so that when people search for the keywords, your site will appear in the search results.

Step 3: Blog Content

The best way to get ranking is by using high-quality content. Content is the key that will drive traffic on your site. But for that purpose, you need to use the keywords in the content. Don’t stuff it with the keywords. You can post articles and use long-tailed keywords in it. The article should be highly informative. Use bullets to structure the article.

• Informational Articles: The articles you post on your site should be informational. They should be long enough –tailed keywords. Make sure you add an image if necessary.
• Keyword Placement: You need to place appropriate keywords in the content. If it is a 1000 words content, add keywords only 2 or 3 times. You need to add keywords in meta title, description and heading for greater impact.
• Financial Advice: Provide proper financial advice to the people through your content. Make sure you are qualified enough to write about it. Also mention the source or mention if it is an opinion.

Step 4: Link Building and Reviewing Backlinks

If you want to build the authority of your website, you need to create high-quality backlinks. There are many ways to get backlinks. You also need to review the existing links to make sure it is not broken. If it is broken, you need to repair it.

• Directories: You can post your content on popular financial directories to create backlinks. Make sure it is a reputed directory.
• Guest Post: You can also post your content on reputed financial sites as a guest to build links. The site should be related to your niche. Don’t just go on creating random backlinks, as Google considers it to be spam.
• Broken Links: Avoid broken links. You can use SEO tools to locate broken links. After you find it repair it.

Benefits of SEO for Business and Finance Websites:

SEO works like a chain reaction. It will not only increase your site ranking but will provide other benefits as well.

• Higher SERP Ranking
• Greater Visibility
• Increase in Traffic
• Increase in Number of Leads
• Higher Conversion Rate
• More Customers
• Increase in Revenue
• Increase in Profit
• Website Authority
• Increase in Trust
• Brand Recognition and Brand Loyalty

In order to gain all these benefits of SEO for your business and financial company, you need to choose a reputed SEO company.

There are many reputed companies that provide SEO services to the business and finance industry.

One such company is The SEO Crunch, which provides quality SEO services to different types of websites, including business and finance.

You can enjoy 100% transparent white hat SEO services by professionals and experts at The SEO Crunch. It will help you to increase your site ranking, improve visibility, generate more leads, and convert leads into clients.

High Rank à Visibility à Traffic à Lead Generation à Conversion

It is safe to say that SEO is the driving force behind success in business and finance websites and companies in the market.