Capital.com Makes a Splash with New Sports Partnership
Capital.com, a retail broker headquartered in London, has partnered with kiteboarder James Storm Carew to expand its presence in sports. The deal was made just ahead of the new kite surfing season, which attracts global attention to the niche water sport.
The “big wave season” in Nazaré, Portugal, from October to April, is a time when top surfers worldwide gather in the small village to ride the waves. Kypros Zoumidou, Chief Commercial Officer at Capital.com, said that kitesurfing is all about taking calculated risks and that skill is essential to the sport, but equally important is being intuitive and always positioned to catch the next big wave that will test one’s limits and help one realize their full potential. Thus, the sport is a perfect fit for Capital.com.
As part of the agreement, Carew’s team has been rebranded as the Capital.com Ocean Adventure team and will receive equipment and gear to participate in world tournaments.
Carew, a kite surfer expressed his excitement and pleasure to be supported by an organization that shares his values and takes pride in supporting athletes who want to achieve more and go beyond. He is looking forward to starting the next season with Capital.com.
Capital.com’s partnership with Carew aligns with the company’s broader strategy of expanding its brand through sponsorships in various sports. The company has previously sponsored prominent sports teams and events, such as the Premier League and the Australian Open. The partnership with Carew represents an opportunity to reach new audiences and promote the Capital.com brand to a wider demographic.
Calculated Risks and Big Waves
Capital.com’s partnership with James Storm Carew highlights the increasing trend of brokers expanding their sports sponsorships beyond football.
Regional sports teams and women’s teams are becoming popular marketing options. For instance, Trade Nation partnered with Hampshire Cricket and Southern Vipers while Pepperstone teamed up with Geelong Cats.
Other non-football sponsorships include RoboMarket’s deal with AEL women’s volleyball, ICM.com’s branding on France SailGP Team’s boat, Saxo Bank’s sponsorship of Harlequin FC, and CMC Markets’ backing of the Blues, New Zealand’s professional rugby team.
