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Apple Rejects Facebook Gaming Application on App Store

The American multinational company, Apple, once again rejects Facebook’s gaming application from the iOS App Store. The technology giant’s move comes as the application poses a threat to its own live stream gaming services.

According to recent reports, this is the fifth time that the iPhone maker rejected the Facebook Gaming application.

The social media giant’s team isn’t surprised by the smartphone maker’s decision. Facebook’s team has been trying to launch the gaming application on the iOS store since February this year.

And unfortunately for them, the iPhone maker rejected all their attempts.

The benefits of the App store

Games are actually one of the most profitable categories in the mobile application world. And the iOS App Store is Apple’s exclusive space for iPhone and iPad users around the world.

Technology news reports say that the company generated a whopping $15 billion in its revenue last year from that category.

The Facebook Gaming app would most likely affect the gaming revenue of the company if it launched in the iOS App Store.

Apple says that its application store’s rules don’t allow any third-party applications to sell and distribute as a separate platform. The company does not want its App Store and arcade app affected by Facebook Gaming.

The smartphone maker’s App Store is now available in about 175 countries around the globe. And reports say that more than half a billion people visit the store every week.

The company has pushed innovations in modern technology while creating a sense of exclusivity for its consumers. The tech giant has created its own ecosystem, which can be difficult for costumers to get out of because of its services.

Apple Arcade is one of its exclusive and priced features. The application offers unlimited access to games that you can play on iPhone, iPad, Mac, iPod touch.

Removing Games in China

Aside from that news, the company will also start removing unlicensed mobile games. The games they will remove are those that lack permission from the Chinese government.

They will now inform publishers and developers that they will need licenses to continue operating. Apple’s move will end the practice of allowing games to launch while waiting for regulators’ approval.

All in all, China accounts for a fifth of the company’s digital goods and services sold yearly. Mainland China is the second-largest market for the company despite the restrictions from the government.

Almost a third of the mobile games in the Chinese iOS App Store are considered unlicensed according to official figures. This will leave a huge dent in Apple’s own revenue.

 

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