Apple Inc.’s Expanding Ecosystem: Apple One
Apple Inc. has long been known for its product ecosystem. From iPhones to Apple Watch to Airpods, name it and they have them all connected. Most often, under the banner label “Apple.”
In the past years, the firm successfully positioned itself as a maker and developer of products made to work with one another in more useful ways.
The technology frontrunner is unstoppable. It ventured further to include its services to work in techniques that support each other.
Since then, users are more inclined to use more its services that one due to their interconnectedness.
Today, the Cupertino, California-based company surrounds technology news as it launches Apple One. The easiest way to use Apple services bundled in one plan.
The streamlined offering includes some of the most significant income-generators in its entertainment sector. Namely including Apple Music, Apple TV+, Apple Arcade, Apple Fitness+, and iCloud.
This makes it easier for consumers to source their options in one channel without going through switching from one provider to another that can sometimes be time-consuming and more costly.
The holiday-season product launches on services have always been critical players in the modern technology company’s growth strategy for long.
Now that the pandemic immobilized people movement, this is another initiative to cater to customers working from their homes.
Apple Fitness+ is the newest service. It is designed to rival the existing industry leader Peloton Interactive, making interconnected online exercise series under a subscription.
On the other hand, the tech firm’s offering will require minimal to no equipment than its rival’s bike and treadmill needs.
Apple Inc.’s newest venture into health may involve a somewhat difficult road ahead. Especially as new market entrants like Amazon Halo offers all-in-one features.
Is the Price Right or Too Much?
Apple One offers three options that consumers can choose from.
The Individual Plan includes a bundle of Apple Music, Apple TV+, Apple Arcade, and 50GB of iCloud storage for $14.95 per month.
The Family Plan has the same inclusions among services. But the iCloud storage is at 200GB and is priced at $19.95 per month.
The last option is the Premier Plan. This includes all the subscription-based services included in the list and another 2TB of iCloud storage for $29.95 per month, which can be enjoyed by a maximum of six family members.
All plans include a 30-day free trial on services that the user currently does not have nor tried in the past.
Even if the all-in-one offering seems attractive due to its ubiquitous nature, some investors contemplate that the price may be above by what the market expects.
A principal analyst for consumer market intelligence notes that the pricing is too aggressive than anticipated.
This is because many Apple Inc. customers are already paying for $15 per month to some of the firm’s content servers—considerably lower than the Premier offering.
Similarly, the Nasdaq leader also unveiled its new Apple Watch Series 6 priced at $399 and the more affordable Apple Watch SE at the same event.
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