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Alphabet Revealed Revenues from Other Bets

Alphabet announced its revenue for other bets. And this includes subsidiaries across Google like the Waymo, a self-driving car company. The car firm came in at $162 million, while in its year-ago quarter, it only reached $145 million.

Aside from that, traffic acquisition costs (TAC) as a percentage of Google advertising revenues were a little down this year than the last year’s quarter. It was at 22%, while the previous year was 23%. And this implies that the amount the tech giant needs to pay other companies to make its service default is not as significant as its advertising revenue. Also, this is a key figure for analysts and investors to look and determine the status of the business of Google.

Compared to 2018, Alphabet’s Google had a 28% surge in paid clicks on its properties in the second quarter of 2019. On the other hand, the cost-per-click of the company dropped 11% over the same timeframe.

Google and YouTube

In the previous quarter, shares of Alphabet slipped after Google showed decelerating revenue growth. And the firm blamed most of it on YouTube. However, this quarter, the revenue of YouTube was Stronger. But as of now, the company did not disclose the results. And CFO Ruth Porat only gave limited details during the earning’s call.

Porat stated, “YouTube was again the second largest contributor of revenue growth.” She even shared how pleased she is with the current momentum that they see.

Meanwhile, Google is in the midst of broader threats with the U.S. and foreign antitrust regulators. On Tuesday, the Department of Justice reported an antitrust review for big tech companies. But DOJ did give any specific companies. It will review every practice of online platforms dominating areas like internet search. And in the United States, Google owns around 90% market share on the internet.



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